The 5 Marketing Mistakes Holding New Equine Practitioners Back

And How Midlife Women Avoid Them to Build Sustainable Business

woman petting horse

Are you ready to turn your passion into practice?

I’m Lora LeFhae. I blend years of marketing experience with a deep respect for the bond between women and horses. I’ll help you put words to the magic in your arena, so the right clients feel it and sign up.

  • No hiding behind the horse: speak your client’s language so bookings increase.

  • Niche your message: attract the right clients with clarity and connection.

  • Post with purpose: a simple weekly plan that brings in inquiries consistently.

Build a business that honors the horse, serves the client, and pays you consistently.

"Lora is honestly invested in the gift and sanctuary of EFPL and wanted to help my work reach more people."
Emily Ghiurcan, Equilibrium Energy Work

Want proof this free email course is “worth it?”
Get Lesson 1 and decide in 5 minutes.

Here's everything that's inside this free 5-lesson series:

Mistake #1—Hiding Behind the Herd - Clients aren’t buying your horses. They are buying your story plus a clearly defined outcome.Mistake #2 — Trying to Be Everything to Everyone - New business owners often say, “I help anyone who wants healing with horses.”Mistake #3 — Neglecting Online Presence - Don't create a "hobby-vibe" for your professional business.Mistake #4—Marketing More Like a Therapist, Not a Business Owner - Methods don’t sell. Outcomes do.Mistake #5—Going It Alone - Many women try to do everything themselves—marketing, admin, client care, barn work, and eventually, they burn out.

Hooray! The first lesson of From Barn to Business
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Within the next minute or two, you're going to get an email from me Lora LeFhae.This email contains instructions to get started with the 5-day free course so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)